Look for the Crazy J Strike Brand

Written by
Japhy Grant

5.27.2008

763 Reviews of SXSW 2008

Your editor says, "Hey, here's all the downloadable music from SXSW. Write a review. By the way, that's 48 hours of music. Have fun!" What do you do? Well, if you're Paul Ford, you make each review just six words long. Check out Ford's minimalist music reviews here. They work brilliantly. For Seeing Things' "Eat Skull": "But I'm not hungry for skull" and People Person's "Pissed Jeans": "Claims adjusters secret noise side-project." Ford also keeps his Twitters to only six-words each.

Any writer worth their salt will tell you it's far easier to write more than less. The game is to score the biggest punch in the fewest words. Though, Proust's In Search of Lost Time sort of proves me wrong; reduce it to six words-- A Madeline! Holy shit, I remember" and you lose-- something.

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