Look for the Crazy J Strike Brand

Written by
Japhy Grant

4.21.2008

Get Your Colorwars On

Imagine for the moment that instead of being a bloviating, gossip and porn-filled time sink, the Internet were a giant game with teams creating and re-appropriating content and services to find new and novel ways with connecting with strangers and you'll get an idea of what ZeFrank's latest venture, Colorwars 2008 is all about.

I've been trying to figure out how to explain Colorwars for a week or so now. Users sign up by following "teams" on Twitter and then engage in various contests. Games so far have included a virtual game of rock, paper, scissors, bingo and a nerd rap. Upcoming challenges include a Gogle Earth scavneger hunt and smack talk haikus. And there are prizes; Jet Blue gave out free tickets in a recent contest. But the point of the game, already a darling of Web 2.0 types is to get people to play with each other and instead of developing elaborate new tech to do it, use exisiting tools like Twitter and GarageBand.

That's the wonky explanation I've been trying to avoid. So let me just walk you through it.

Not all of the contests are this involved, but while I love that my work requires me to use my creativity, it's a lot of fun just play around and goof off now and then. At the same time, I'm connecting to other like-minded people and seeing how they respond to the challenges. The YoungMeNowMe photos, for instance, are amazing.

Colorwars is ongoing and you can join with no commitment. If this sounds super-rad (it is!) I would love for you to join Team IKB, but you can join any team here. All you need is a Twitter account (which you should have anyway--it's this month's Facebook).

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